Our Story

It’s more than just a shop. It’s a way of thinking.

At its heart, The Good Lyfe is a refill shop dedicated to helping people reduce waste and live more sustainably. At its most basic, it's plastic-free shopping – but it's so much more than that. It's about reducing our impact on our fragile planet, making sure everyone is treated fairly, and doing what we can to make the world a kinder, fairer place.

Founded in 2018 by myself and my friend, Jaime, The Good Lyfe began with a shared passion for sustainable living. We had both moved to Cornwall, drawn by its slower pace of life, stunning coastline and beautiful beaches. While all of those things are true, it was impossible to ignore the amount of plastic packaging washing up on our beaches and littering our streets.

Like many people, we were trying to reduce the amount of plastic we brought home, but shopping for everyday groceries was becoming far more difficult than it should have been. Finding high-quality, ethically sourced products without unnecessary packaging was a real challenge.

That's why we created The Good Lyfe.

Today, we're an independent refill and sustainable lifestyle store in Newquay, Cornwall, helping customers shop with less waste. Jaime has left the business but I have a small team who help serve to customers and pack online orders. We offer a wide range of refill groceries, including organic rice, pasta, beans, pulses, lentils, oats, grains, herbs, spices, nuts and seeds – alongside refillable laundry and household cleaning products and natural personal care products. We also offer a selection of eco-friendly homeware and thoughtfully chosen lifestyle products.

Visit us in-store and bring your own containers, before filling them with exactly the amount you need. Shopping this way helps reduce single-use plastic while cutting down on food waste. If you can't visit us in Newquay, you can also shop online, where we'll carefully pack your refill groceries in paper bags and deliver them across the UK.

Alongside our refill products, we stock a carefully curated collection of beautiful, ethically sourced home and lifestyle products that make it easier to choose sustainable alternatives without compromising on quality or style.

Whether you're just beginning your low-waste journey or have been shopping sustainably for years, we're here to help make everyday choices a little easier.

We want the world to be a fairer, kinder place. For us, for our children and for future generations.

Welcome to The Good Lyfe.

 

Laura x